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The difference between rotogravure and flexo printing in terms of quality, cost and application

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17/08/2025 By : Engineer Golzadeh

The difference between rotogravure and flexo printing in terms of quality, cost and application

Differences Between Rotogravure and Flexo Printing in Terms of Quality, Cost, and Application

1. **Print Quality**:  
   - Rotogravure offers very high quality and is suitable for printing images with intricate details and complex colors (such as luxury magazines).  
   - Flexo provides good quality but is used for simpler designs (such as product packaging) compared to Rotogravure.  

2. **Cost**:  
   - Rotogravure printing has a higher initial cost (especially in producing metal cylinders).  
   - Flexo is more cost-effective and operates more economically for large print runs.  

3. **Applications**:  
   - Rotogravure is used for printing magazines, promotional catalogs, and sensitive packaging (such as food products).  
   - Flexo is primarily used for printing on flexible surfaces like nylon, cardboard, and plastic wraps.  

4. **Summary**:  
   - If **exceptional quality** and secondary costs are important, Rotogravure is the better option.  
   - If **cost savings** and faster printing are priorities, Flexo will be the more suitable choice.  

✅ The choice between these two methods depends on project requirements, budget, and product type.

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